How To Upload Your Designs To Merch by Amazon
Different Print on Demand (POD) platforms provide countless opportunities to every entrepreneur’s merch business. With its automated and systematized process, business operations are quicker and more efficient than ever before.
What is Merch By Amazon (MBA)?
Merch by Amazon is a print on demand (POD) platform that allows you to sell merch products on Amazon just by simply uploading a design. It has expanded from t-shirts to an entire line of clothing like standard and premium tees, long sleeve shirts, sweatshirts, and hoodies.
MBA has quickly attracted people far & wide from completely different markets & professions to grow at a rapid pace. The demand for Merch by Amazon exceeded Amazon’s expectations which brought many challenges to the platform and pushed them to move to “Application Only” which is where it remains as of now.
Researching Design Ideas & Keywords
This is the most crucial step on the Mech by Amazon platform. After you’re familiar with Best Sellers Rank (BSR) and copyright/trademark, you must master this.
You need to find out where your customers are spending their money, as well as the existing competition, and then provide better products for the demand. It might sound direct, but this is a lot easier than you might think when it comes to clothing.
The best way to quickly find design ideas and inspiration is to have a general idea in mind already. Make it your starting point.
For example, if you’re a fan of basketball, you can understand the words used to reference aspects of the game such as “Paint” “Free Throws” “3 Pointers” “Jump Shot” “Layup”, and the words people use in the game such as “Pick Left”, “Pick Right”, “Flare”, and “Foul”. This gives you the advantage as you know people’s interests under this niche.
Creating Your Design
When you have some designs to upload, the Create page is where you’ll want to go. The process is also fairly straightforward. You’ll have a drop-down menu to pick what type of product you want to upload, and a mock-up to see how your design looks on each product before you upload it.
Understanding Vector Files & Fonts
Vector files are images that can be scaled to any resolution without losing quality. They are ideal for creating quick high-quality designs on Merch by Amazon. You can use these files to spice up your text-based designs (or any design really) with an image quickly and easily.
These are the design requirements for Merch by Amazon:
- 15″W x 18″H with transparent background
- 300 ppi (i.e. 4500 x 5400 pixels)
- Export artboard as an sRGB
- The file must be less than 25MB
They also make it easier for you to create designs by providing their pre-made templates for you to use. You can use different editing software like:
- Adobe Illustrator
- Adobe Photoshop
- GNU Image Manipulation Program (GIMP)
Keyword Optimized Listings
When you’re done with the designs, here are only a few more steps you need to take to have your product available to hundreds of millions of people on Amazon.
The uploading process for Merch by Amazon is very straight forward:
- Upload the image
- Select some colors
- Select a price
- Listing information (price, brand, title, bullet points, and description)
The price will determine if your product will sell or not. Your first goal is to create a catchy design that will grab the shopper’s attention. The next thing that customers consider when buying clothing is the price. Remember that your customers shop on Amazon not just for convenience, but also for their great pricing.
One of the easiest ways to determine if you are pricing in the middle of the pack is to take all the prices on the first page of results, add them together, and then divide them by the total amount of listings on the page. This is what you would want to target as your price point.
If you want to build a clothing brand, then, by all means, put your brand into this slot. However, branding can affect how well your piece of clothing will rank. Just make sure that the brand you want to enter is not trademarked and you can make up all sorts of combinations to put your shirts under.
It’s the most important aspect of ranking your product within the Amazon search. It’s also where keywords will play a very important role. Adding more keywords to your title will surely rank your products well, but make sure that it’s not too spammy. It still needs to make sense in the context of your design.
Niching down to a relevant title for the particular design can lower the competition you and your products face. This ensures you the best chance of ranking your products & make money. This is exactly what you want to practice with every product you put up on Merch. It can take some extra time, but it will be well worth it in the end.
These are the second most important aspect in ranking your product listing on Amazon. You want these points to be keyword rich without keyword stuffing. To make this happen, keep the keywords you use in your listing relevant to the design you are uploading and write them out in full sentences Take time to read the sentences you wrote out loud to yourself and see if they make sense.
Sure, describing your product is great, but this is the one chance you have to sell and close a customer. You have two bullet points to work with here, so make the best out of it. The potential customer will read these, so tell the customer why they want this t-shirt and why they need to have it right now.
Product descriptions may not be taken into account when it comes to t-shirt ranking, but it shows up to people searching your t-shirts on devices.
They also show up as the meta description in Google. So, you need to be filling out the product description even though they say that this slot is optional. Make sure your product descriptions are optimized to give the customer better information. That way, you are still selling the customer even while at the same time getting in those keywords for potentially ranking in Google.
Uploading merch designs for your products is easy and efficient in print-on-demand platforms, like Merch by Amazon (MBA). With its systematic steps and guidelines, rest assured that you’ll be guided along the way to make the best design possible for your product and stand out to the merchandising competition.
However, uploading designs to multiple platforms (other than MBA) can be really time consuming, that’s why using automation software are used by many businessmen. Automation for Merch by Amazon is made possible by automation softwares like LazyMerch.